Unitrend Limited

Introduction
Consumers and brands: any place between these two is Unitrend’s forte. Unitrend seeks to bridge consumers and needs. Indifference and loyalty. Expectations and surprises. To make this connection possible, a brand must come out of the realm of awareness to the arena of experience. Consumers must not only experience the physical product, but also embrace to the idea that lies at the heart of the brand.And therefore, Unitrend, in line with the McCann philosophy, has always focused not on selling brands, but rather on creating demand for them. Because creating demand makes selling superfluous.
Management
Muneer Ahmed KhanFounding CEO and the current Chairman and Creative Chief of Unitrend, Muneer Ahmed Khan is the one-man force behind Unitrend’s success in brand communications. He has built from scratch, brands like Phillips and Femicon in Bangladesh. Mr. Khan continues to drive, Unitrend’s quest for creative excellence. Zulfiqar AhmedMr. Zulfiqar, the erstwhile COO, became the CEO and Managing Director of Unitrend Ltd. in 2006 and since then, has led from the front a regime of change and restructuring all over the organization. Stressing on the principles of passion for quality and dedication for brands – he has been pivotal in developing a new breed of young, energetic advertising professionals.
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