GlaxoSmithKline(GSK) Bangladesh Limited

Our Products
Prescription Medicines
Vaccines
Non Prescribed Medicines
Consumer Health Care




Our products

GSK Bangladesh’s portfolio includes both pharmaceutical products and consumer products. The pharmaceutical side includes prescription medicines,vaccines and non prescrition medicines. Our prescription medicines range across therapeutic areas such as anti-bacterial, respiratory, dermatology,oncology, gastro- intestinal, cardiovascular and other diseases. The company is the market leader in most of the therapeutic categories in which it operates. We offer a range of vaccines, for the prevention of hepatitis A, hepatitis B, invasive disease caused by H, influenzae, chickenpox, diphtheria, pertussis, tetanus and others.
In Bangladesh, GSK's consumer brands are the major players in the health food drink category. The powerful portfolio includes Horlicks, Boost, Maltova and Viva which owns an enviable market share of 85%. Among them, Horlicks, a trusted & heritage brand, enjoys 76% market share. Horlicks which has been re-launched in 2008, following intense market research and product development activities, with an improved formulation is clinically tested to make children “Taller, Sharper & Stronger".





Horlicks- the heritage brand
Horlicks has a significant presence in over fifteen countries. Today Horlicks is the best known brand in the Health Food Drink category in the country. The brand enjoys the trust of generations of Bangladeshi mothers and this relationship has been nurtured by the brand by fortifying the product from time to time. In 1998, Horlicks was fortified with Smart Nutrients- A unique combination of vitamins and minerals- intended to imbibe growing children with mental agility and physical fitness. Strategy
Today, Horlicks is the only health drink, clinically proven* to make kids taller, stronger** and sharper++. A premier research institute of India conducted a 14 month research on Horlicks in a reputed boarding school in Hyderabad. In the research, one group of children was given an ordinary health food drink without the Horlicks micronutrients (or vitamins and minerals) while the other group was given Horlicks. Many tests and 14 months later, it was concluded that the children who consumed
Horlicks showed significant improvements in height, muscle mass, bone health and attention/concentration scores as compared to the children who consumed the ordinary health food drink without the Horlicks micronutrients (or vitamins and minerals).







Our work with the communities
We believe that through our business we make a valuable contribution to society by developing and marketing medicines which improve people’s lives. Our philosophy is to target support to selected programs that are innovative, sustainable and which produce tangible results.